LinkedIn Vision Window

A look “inside the brand” showcases core LinkedIn values and stories, which promotes active knowledge-seeking and deepens customer and member connection with the LinkedIn brand vision.

Topical. Users are prompted to select one of 5 topics that connect to LinkedIn’s values, storytelling, and insights (i.e. Future of Work, Sustainability, Social Impact).

Adaptive. Topics and all content are adapted to suit user interests and marketing objectives. Content includes video, photo, copy, and Economic Graphic report summaries. QR codes available for deeper dives.

Data-Driven. A back-end platform allows LinkedIn to discern which topics and formats are most relevant to users through anonymously tracking selections, dwell time, and other metrics.